Relevance of CSR in Turbulence

It is not too long since the Wall street Tsunami, and the aftershocks are still felt even today. It has been tumultuous financial time since the last couple of years. But there are some valuable lessons we have learnt in this context.

In case of a cyclonic storm, which is more sustainable?

• A Banana / Papaya tree with superficial roots or
• A Palm / Coconut tree with strongly entrenched roots in the ground

Well the answer seems to be obvious. India can be easily related to the palm & the Coconut tree. Which means the culture and traditional approach to business is what saved us from the Tsunami.

In the coming years generation of 'social capital' will become more important for the corporate in difficult times. Question is, Who is responsible for building social capital?

All stakeholders who live in the society, owe responsibility towards society. It is but natural that corporates, who carry on business in society and make profit on investment, owe a bigger responsibility towards it.

But Is making Profit the only motive of Business? Rather it is the balance between making profits and taking care of society...that is the really motive of business. The struggle for businesses also lies in the scarcity of resources and yet maximizing social welfare. But the one's that shine are the one's who perform inspite of the Odds.


What's the Answer?'


SYNERGY : Society <> Government <> Corporate
Our constitutional mandate says "Empower Disadvantaged" Due to the lack of implementation, the impact of government policies never leads to an inclusive growth.

SOCIALLY INCLUSIVE GROWTH: Execution Strategy

•  Corporate & Civil society join hands with the government for expediting the implementation processes & systems.
• Mobilization of resources, technology, commitment as well as community participation.
• Managerial ability from the sector as a core competence be utilized in the execution strategy.

"Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business" - Niall Fitzerald, Former CEO, Unilever